Barry Rooke is a seasoned nonprofit executive and media strategist with a passion for community empowerment and innovation within the sector. Currently serving as Executive Director of Cider Canada / Cidre Canada, he leads national advocacy and capacity-building efforts for the country’s rapidly growing cider industry. He also serves as Executive Director of the National Campus and Community Radio Association (NCRA/ANREC), where he has championed independent media, digital transformation, and policy reform since 2015.
Barry’s journey began at age 15 in campus/community radio at CFRU in Guelph, Ontario, where he later held roles including station manager and board chair. He has a diploma in Radio and TV Broadcasting, a degree in Human Resources, and a Master’s degree in Communication, with a research focus on social media use in Canadian broadcasting.
As a Certified Association Executive (CAE), Barry brings a unique blend of grassroots experience and strategic leadership. He has hosted over 1,500 radio shows and podcasts, contributed to national policy discussions, and authored op-eds on media access and equity. His work bridges the worlds of media, advocacy, and entrepreneurship, continually focusing on building resilient, inclusive communities.
When he’s not leading national initiatives, Barry enjoys refereeing Soccer, Softball and Australian Rules Football, sampling cider and spending time with his corgis, @thecidercorgis
