Brenda is the manager of Amplify BC funding programs, and brings more than 15 years of experience in Canada’s music industry. Most recently, she was at CiTR, UBC’s radio station, where she held the position of Station Manager and was the Publisher of Discorder magazine. In this role, she was responsible for strategic planning, stakeholder relations, fundraising, grant writing, finances and human resources, leading a team of 20 employees and 250+ volunteers to create local programming with a mandate to support local, Canadian and niche music. Brenda has a degree in music performance, as well as an MBA in Arts and Media from York University. She has organized festivals and community events, and chaired the boards of the Vancouver Folk Music Festival and the National Campus and Community Radio Association.